There are a lot of different aspects of online marketing that today’s Internet business owner needs to pay attention to. There is social media marketing, email marketing, content marketing and as always, search engine optimization. While all of these are certainly important, search engine optimization, or SEO as it is more commonly known, often is focused on most highly.
This is for good reason, as when SEO is done right, it can send streams of extremely targeted visitors to any website and is known for being one of the lowest cost methods of online promotional available today.
While SEO as a whole is clearly important, on page SEO is something that many online entrepreneurs are putting an especially heavy focus on in particular. The main reason for this is that search engine algorithms tend to change frequently, which can make off page SEO be a bit more complicated than on page. For the most part, on page SEO principles stay the same and are much less prone to change.
The Most Basic Principle In On Page SEO
When a person first learns anything about SEO, especially when it comes to on page techniques, they often are educated on the importance of title and description tags. For example, when a website owner wants a particular page to rank well in search engines for a particular keywords, they will want to ensure that the keyword they are targeting is used in the title tag of the page, as well as in its meta description tag.
This is basic stuff, but has been proven to be very effective.
The Importance Of Website Architecture
The way in which the information of a website is laid out is critical to the success of any on page SEO efforts. The pages on a site need to be constructed in a way that allows website visitors to find any information they need with just a few clicks of their mouse. This is not only important for those who want to ensure that their website visitors have a positive browsing experience and become regular visitors, but also for those who want to make sure that search engines are crawling and indexing their content as effectively as possible.
Websites that have clear, easy to use information architecture in the form of clearly defined page categories and navigation rank better than ones that do not.
Interlinking Content For Better Rankings
Along the same line of website and content architecture, the linking of relevant pages of content to one another within a website is very important. This helps search engines to read these pages easier, as well as helps important pages to rank higher. It is also a great way to make a website more user friendly, as visitors will be able to hop between pages and find relevant information quickly.
- These are just a few of the most basic principles that are used heavily today in the world of on page SEO.
- If a website owner takes these into account and applies them, they will not only see their rankings in search engines increase over time, but they will also find that people stay on their website longer and have a better overall experience there.
- This leads to more sales and visitors over time.