Many website owners are familiar with the general concept of search engine optimization (SEO). Obviously, you want to build your website to ensure search engines and can index it accurately so your site will rank well for your keywords niches. What many site owners struggle to handle is the fact that SEO does not stop with your website. Off page SEO is as important as on page SEO. In fact, in competitive markets, off page SEO is the key to digging yourself out from the back pages of Google so your site will attract real traffic.
What is off page SEO? It is the collective term for all the efforts you make to get people to follow links to your website. That includes blogging, forum posts, social media, directory submissions and more. It is an ongoing process that requires a lot of steady work to see results.
- Some off site SEO techniques are easy to manage. Setting up your own blog and posting content regularly is the simplest action you can take. Google loves fresh content. Blogging is the quickest way to feed the beast.
- A similar off site SEO solution is using social media. Setting up a Twitter account is simple. And it makes it easy to engage with other people talking about your niche. Join the conversation and soon people will be talking about your products and services.
- Some old school techniques for off site SEO hold up today. Directory submission is simple and cheap. Just make sure you are finding directories that are high quality. And make sure those directories are well-curated and within the scope of your target keywords. With a bit of attention, directory submission still works well.
Another old school technique that can still work is link exchange. Once again, your goal is stick to high quality sites that are well within your niche. Don’t spam. Don’t waste your time on services that promises thousands of backlinks. Quality matters. You want backlinks from serious websites within your target market.
Link baiting is a more modern approach to link building. The idea is to use your content to attract links from other sites. This requires that you keep your content current and topical. Some SEOs are also resorting to the use of contests and affiliate marketing to drive more traffic through link baiting. Don’t be afraid to explore a variety of options. Experimentation will yield results. Companies such as the Huffington Post use a system called A/B testing, where they try two different headlines to see which ones attract the most backlinks from other sites and click-thrus from visitors.
Cross linking is another method that webmasters are discovering. The idea is to use other pages on your website to produce off page SEO results for your newer pages. If you have a network of sites, you can approach cross-linking more aggressively by wiring up links across the network to drive traffic and to control what keywords Google sees for your links.
With a little effort and an eye on quality, you can boost your off page SEO to new heights. Don’t be afraid to mix and match campaigns. Use you Twitter account to drive link baiting. Use your Google+ account to boost your directory work. Most importantly, remain persistent and look for quality opportunities.