What Is Search Engine Optimization?

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SEO search engine optimization consists of a variety of evolving practices designed to make your website rank higher in the Google search results and bring more traffic to your site. Two of the most widely used search engine optimization methods are the use of keywords on your website and the use of backlinks on other websites.

SEO Search Engine Optimization Techniques: Keywords

Keywords are simply the words and phrases that people type into the search box on Google when they are looking for information. Whenever someone searches for something, Google will select what it believes to be the most relevant, high-quality content for that particular keyword and present that content in the search results.

So, effective search engine optimization techniques will involve finding profitable keywords, analyzing your competition for them, and then targeting those keywords in your web page’s title, text and media tags.

SEO Search Engine Optimization Techniques: Backlinks

One way that Google knows if a website offers great content is to look at how popular the site is. When Google sees a website that has a lot of other people talking about it and linking back to its content from their own websites, then it is presumed that that site has some really high-quality content.

  • For this reason, most search engine optimization services will make building quality backlinks to your site a high priority. There are a number of ways this can be accomplished.
  • Many blogs and forums will allow comments with links to relevant content, so this is a good starting point for your seo search engine optimization link building strategy. Question-and-answer sites like Yahoo and HubPages offer additional opportunities for posting links.
  • One of the most powerful links you can get is a guest post on a high-ranking blog, so pitching guest posts to websites in your niche should be one of your highest search engine optimization priorities.
  • Some search engine optimization companies will even have developed their own network of high-ranking websites just for this purpose. Hiring such a company to promote your site will ensure that you can get high-quality backlinks as quickly as possible.

Search Engine Optimization Services

If you decide to hire someone to help you promote your website, then to get the best results for your business, you will want to only hire search engine optimization services that know what they are doing and are trained in all of the latest seo search engine optimization techniques. Going with search engine optimization services that use outdated techniques will not only prove to be ineffective for you, but they will actually prove to do more harm than good.

This came about because many search engine optimization services in the past would abuse various techniques in an effort to game the search engines. As a result, Google and the other search engines updated their algorithms to weed out these spammy marketers and bury them in the search results.

So take your time when researching these companies to make sure that you will get the results you are after.